RacePartner Partners with Outside Interactive to offer an interactive digital version of race courses for its race event clients
August 3rd, 2014
Race day course filming will allow runners to interactively experience client’s race courses at their own pace, learn the course ahead of time, compete remotely with their family and friends, or just relive the experience – all from their own treadmill.
Hopkinton, MA – (August4, 2014) – Outside Interactive, a Hopkinton, Massachusetts based developer of forward motion video software technology for treadmill runners, today announced it is partnering with RacePartnerTM, a division of Forte Interactive. RacePartnerTM is a leading provider of fully integrated endurance registration, fundraising and website solutions worldwide.This partnership will create a digital race-day experience for its race event clients. When used with any treadmill and iPad or tablet device, runners will be able to interactively experience a race course virtually, enabling them to learn the course ahead of time at their exact pace, relive the excitement of their race day experience, or even compete remotely on the virtual course.
“We are very excited at the opportunity of working with RacePartnerTM,” stated Gary McNamee, President and Founder of Outside Interactive. “RacePartner’s clients are some of the most prestigious marquee events in road racing today. We look forward to the chance to create digital versions of their courses runners can enjoy the other 364 days of the year.” Outside Interactive has already worked with RacePartner on two of their race client’s events, The TD Beach to Beacon 10K Road Race ® and the New Balance Falmouth Road Race®.
“We’re always on the lookout for ways we can add value to our race event clients,” stated Robert Anderson, Founding Partner of Forte Interactive. ”Outside Interactive has created cutting edge technology that will allow our clients to take their event into an online global forum. Runners from all over the world will now be able to experience a race as an interactive digital experience, until they can make it to the live event on race day. This is so exciting and innovative, we wanted to make sure we could bring this to our clients first.”
Outside Interactive has taken almost 4 years to develop technology it calls Virtual RunnerTM. This software application is combined with their professionally shot videos for use with any treadmill and iPad or tablet device, creating an interactive digital race course.
“The aim of race day filming will be to show a race with all the electricity and excitement of the day,” stated McNamee. “Races will now have a way of showcasing their event to a highly targeted global audience.” A brief demonstration can be found here:
Samples of various race courses, popular running routes and scenic destinations can be found at:
Virtual Runner is currently available for Windows and as an iPad app at the iTunes Store. The iPad app allows for manual adjustment of the video speed to match the runner’s pace by minutes per mile or kilometer. For an even more immersive experience, both versions are compatible with accessories utilizing ANT+™ wireless technology, which automatically and accurately drive the pace of Virtual Runner course videos.
About Outside Interactive: Outside Interactive is a Hopkinton, MA developer of Virtual Runner, revolutionary patent pending forward motion technology solutions featuring famous race courses, popular running routes and scenic destinations, all shot in HD from a runner’s point of view. Founded in 2011 by Gary McNamee, a lifelong Boston resident, avid runner and serial entrepreneur, Gary developed Virtual Runner after becoming bored on the treadmill and frustrated with not being able to train properly in New England’s unpredictable and often harsh weather. For more information, visit www.OutsideInteractive.com or find Outside Interactive on Facebook and Twitter
About RacePartnerTM: Forte Interactive’s RacePartnerTM offers easy online registration and donation options for race directors and nonprofits. Cause-related endurance events are on the rise, and the RacePartnerTM solution makes it easy for organizations to benefit from the latest trends and technology. Forte’s wide range of web solutions includes: Registration, website design, online fundraising, volunteer management, custom software development, easy-to-use web content management, and Millennial Research/Strategy. Forte Interactive has been amplifying the impact of the Endurance and Nonprofit communities through technology since 1999. For more information, please visit www.RacePartner.com or call (866) 55-FORTE.