Outside Interactive Partners with Freihofer’s® Run for Women to Create a Virtual Race Experience


Outside Interactive Partners with Freihofer’s® Run for Women to Create a Virtual Race Experience

May 29th, 2014

Albany, NY (May 29,th 2013) – Outside Interactive, a Hopkinton, MA based developer of forward motion video software technology for treadmill runners, today announced it is partnering with the iconic Freihofer’s® Run for Women to create a virtual race-day experience that will enable runners to relive the excitement and train on the famous course at their own pace from their own treadmill.

This is the first of a series of races Outside Interactive has slated to film in 2014 creating digital versions of the race courses.

Exclusive footage will be shot the morning of this year’s May 31st Freihofer’s Run for Women. Footage is shot from a runner’s point of view to produce a high-definition video that allows viewers to interactively run the virtual race course with their iPad® or tablet device – with cheering spectators lining the roads – when inclement weather, travel, or deployment prevent being on the course itself.

“We are very excited at this opportunity to film the Freihofer’s Run for Women on race day,” said Gary McNamee, President and Founder of Outside Interactive (www.outsideinteractive.com). “We hope to capture all the electricity and excitement of the day so runners can be engaged and entertained when running on their treadmill the other 364 days of the year. From the competitive athlete who wants an edge, to new runners competing in their first Freihofer’s, we hope our Virtual Runner interactive race course videos will also aid in maintaining a healthier lifestyle.”

“The Freihofer’s Run for Women is one of the world’s largest and most prestigious all-female road races, stated Event Director, George Regan. “The ability to experience the course virtually is just another way we hope to let people enjoy our event anywhere or anytime until they can experience it firsthand.” The Freihofer’s Run for Women 5km combines some of the top International and American women distance runners and over 4,000 women from the Capital Region and across the nation. From Olympians to recreational runner, it’s a wonderful blend of competition, participation and camaraderie

Through the use of its state-of-the-art cameras, filming and editing techniques, the HD virtual-course videos, shot from the runner’s point of view, include all landmarks and distance markers and enable runners to become familiar with the course

The new interactive road race course video will be available to purchase and download later this summer on the websites for the Freihofer’s Run for Women (www.freihofersrun.com) and Outside Interactive (www.outsideinteractive.com) along with Outside Interactive’s Virtual Runner app which accurately controls the video speed to the viewer’s pace – when travel, situation or inclement weather force many runners inside to train on treadmills.

By creating these types of race-day videos for popular road race events, McNamee said, Outside Interactive wants to eventually offer the product to race directors to create “Remote Participation Events” for runners who do not get into the actual event, either due to space limits, qualifying standards or because they are “geographically challenged”, such as deployed overseas.

“Other races have similar demand or they have qualifying standards, leaving many runners out of luck,” McNamee said. “For race directors, that puts a cap on revenues earned for the event. Races now can create additional revenue streams through course video downloads, Remote Participation Events and in-video advertising for the event sponsors, allowing brands to be seen not just on race day, but throughout the year. In addition, many more runners can experience their event virtually. It’s a win for the race, its sponsors and more importantly, a win for the runner.”

A brief demonstration can be found here: htttp://outsideinteractive.net/software.php Samples of various race courses, popular running routes and scenic destinations can be found at www.outsideinteractive.com .

Virtual Runner is currently available for Windows and as an iPad app at the iTunes Store. The iPad app allows for manual adjustment of the video speed to match the runner’s pace by minutes per mile or kilometer. For an even more immersive experience, both versions are compatible with accessories utilizing ANT+™ wireless technology, which automatically and accurately drive the pace of Virtual Runner course videos.

About Outside Interactive: Outside Interactive is a Hopkinton, MA developer of Virtual Runner, revolutionary patent pending forward motion technology solutions featuring famous race courses, popular running routes and scenic destinations, all shot in HD from a runner’s point of view. Founded in 2011 by Gary McNamee, a lifelong Boston resident, avid runner and serial entrepreneur, Gary developed Virtual Runner after becoming bored on the treadmill and frustrated with not being able to train properly in New England’s unpredictable and often harsh weather. For more information, visit www.outsideinteractive.com or find Outside Interactive on Facebook and Twitter

About Freihofer’s Run for Women: Since its inception in 1979, the Freihofer’s Run for Women has mirrored the evolution of women’s distance running in the USA. From an outstanding 502 runners in that inaugural event, the Freihofer’s Run has since come to see 4,500+ women toe the line each year in Albany, NY. The Freihofer’s Run for Women has earned the prestigious IAAF Silver Medal designation, making it the only 5k in the U.S. with such a designation. For more information, visit us at http://www.freihofersrun.com